2024 National Accordion Convention
Pictorial Review - Page 1

Marketing Plans for 2025 and Beyond:

Accordion-related research projects conducted during 2023 and 2024 indicate an unprecedented growth in accordion popularity worldwide. Social Media is driving the sudden growth of accordion popularity, not the accordion associations.

Market the National Accordion Convention as the best learning tool for increasing musical and performance skills.

• Realign the National Accordion Convention to address the current terminology and workshops that will address the educational needs of all accordionists.

• Electronically poll the known accordionists who have attended the Dallas-based convention during the past six years to determine their desires to continue attending the National Accordion Convention. The years include 2024, 2023, 2022, 2021, 2020, and 2019.

• Consult with professional researchers to determine how to reach the accordionists who are joining the musical world and have a desire to attend conventions for social, educational, and growth purposes.

• Consult with marketing experts such as the Happy Music Organization.

• Recruit other music-related non-profit organizations to conduct joint operations designed to share resources and musical talent with others.

• Consult with online accordion teachers to share recruitment efforts for both the teachers and the Accordion Convention.

• Work with manufacturers and vendors to form a communication partnership among the association, accordionists, social media outlets, and the vendors.